The Right Words Turn Browsers Into Buyers
Transform your website into a 24/7 salesperson — without rebuilding.
*Limited to 10 spots at beta pricing in exchange for testimonials. Regular pricing: $2,499+.
When your message isn’t clear, people don’t buy.
You built something great. You know you can help people.
You built something good. You know you can help people.
But when someone lands on your website…
👉 They don’t instantly “get” what you do
👉 They hesitate instead of booking
👉 They leave — and never come back
Not because you lack talent.
Not because your offer isn’t valuable.
But because your copy isn’t doing its job.
Here’s the truth:
Most websites lose the sale in 3–7 seconds.
Why? Because the message is:
• Vague
• Generic
• Low on emotion
• Hard to follow
• Missing a clear call to action
• And doesn’t show the visitor how it helps them
And the brain — built to avoid confusion — simply checks out.
So they leave.
And you lose the relationship that could’ve paid you for years.
A confusing website is expensive. Every unclear sentence costs you:
❌ Ideal clients
❌ Higher prices
❌ Referrals
❌ Credibility
❌ Confidence
You worked too hard to earn traffic.
You can’t afford to waste it.
There’s a better way.
The Right Copy Changes Everything — and I Know How to Write It.
I’m Kerry — a conversion copywriter with 20+ years helping brands find the words that make people care, click, and buy.
I’ve written for:
→ Global entertainment brands like Warner Bros
→ International outlets including The Guardian
→ Service businesses scaling up to $1B
→ My own award-winning boutique agency
Here’s what that taught me:
The words you choose shape what people believe and buy.
Across two decades, I’ve seen the same pattern. Strong businesses stall not because their service is wrong… but because their story is.
And the moment that story becomes clear, everything changes.
When your message clicks:
✓ Your value becomes unmistakable
✓ Clients see themselves in your narrative
✓ You charge more — confidently
✓ Sales calls shift from persuasion to alignment
✓ Website traffic turns into revenue
✓ People remember, trust, and refer you
Because great copy doesn’t just explain what you do.
It makes you the obvious choice.
It removes friction.
It clarifies the transformation.
It reduces the emotional risk of saying “yes.”
This isn’t poetry — it’s psychology.
Your audience is scanning for three answers:
Is this for me?
Can they solve my problem?
Do I trust them?
If your website doesn’t say “yes” to all three immediately, visitors leave — not from lack of interest, but from lack of clarity.
Why my approach works:
• Story-driven clarity (so the message lands instantly)
• Sales + positioning expertise (so the value is undeniable)
• Conversion psychology (so taking action feels obvious and safe)
Every line moves people from:
“I’m not sure…” → “This is exactly what I need.”
It’s not about sounding clever.
It’s about clarity that converts.
My job is to pull the gold out of your head, shape it into powerful language, and give your business the words it deserves, so your audience feels seen, understood, and ready to buy.
If you’ve built something great… but your website isn’t showing it yet—
We can change that. Fast.
How We Work Together
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Discover
We kick off with a short intake + 30-minute strategy call to clarify goals and uncover messaging gaps. I audit your site and key competitors to pinpoint confusion, friction, and missed opportunities. This gives us the clarity + insight needed to create messaging that lands.
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Rewrite
I rebuild your copy using story-driven clarity, sales strategy, and conversion psychology. We clarify your value, sharpen your positioning, and reduce hesitation with clear CTAs + problem→promise framing — so the right people instantly understand why you’re the obvious choice.
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Convert
You receive polished, plug-and-play website copy built to increase confidence + conversions — no redesign required. I include guidance on page flow + CTA placement so you can publish fast and start seeing stronger engagement, better leads, and more action.
Already have a website?
I’ll rewrite + optimize it so it finally does its job: sell.
What You Get
✔ Expert website messaging audit
✔ Five core pages rewritten
✔ Branded messaging frameworkl (problem → solution → plan → stakes)
✔ Sales phsycology (current state → cost → future state)
✔ Clear + persuasive value proposition
✔ Rewritten headlines + subheads
✔ Call-to-action strategy
✔ UX copy enhancements
✔ Voice + tone refinement
✔ SEO-smart language
✔ Recommendations for layout + flow
✔ Delivered in Google Doc
✔ 1 revision round
✔ 5-day turnaround
Value: $2,499+
Today only: $249*
*Limited beta pricing for 10 clients in exchange for testimonials. Once this fills, pricing returns to normal.
The $299 Website Copy Revamp
Frank Burder, Owner & Founder, Burder Creative
“Kerry is one of the most capable, reliable, and genuinely wonderful people I’ve worked with. She brings strategic clarity and calm, confident leadership — translating complex ideas into sharp messaging that elevates both client experience and results. She solves problems before they escalate and brings out the best in every team. Anyone would be lucky to work with her.”
Frequently Asked Questions
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This is limited beta pricing for the first 10 clients in exchange for testimonials. My standard website copy packages start at $2,499+, so this is a rare opportunity to access senior-level messaging and conversion strategy at a fraction of the investment.
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You’ll receive strategically revamped copy for up to five key pages — typically Home, About, Services, FAQs, and Contact — guided by storytelling, sales psychology, and conversion strategy. We’ll tailor priorities to what will best support your goals.
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Not at all. The quality is identical to my $2,499+ projects. The price is temporarily reduced only to collect testimonials before the full offer goes public.
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Not necessarily outside of page tweaks. Messaging alone often delivers the biggest lift in conversions. You can plug this copy directly into your existing layout — no designer required.
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Yes. I refine your message to make it clearer, stronger, and more compelling — while keeping your tone and personality intact. You’ll sound like the best version of your brand.
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Five business days from completion of your intake — fast, focused, and high-impact.
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You’ll get one revision round to fine-tune tone or emphasis. Most clients love the first version because it’s grounded in research, structure, and psychology.
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Absolutely. Strong messaging early on accelerates sales, boosts confidence, and gives you a story that resonates. It’s often the most important first investment.
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You’re getting 20+ years of global writing + sales positioning expertise — including work for Warner Bros., The Guardian, and agency-led businesses — applied directly to your site. Most copywriters refine words; I refine your market position + message, which drives real business outcomes.
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Yes — you can expand to full-site messaging, brand positioning, email sequences, or ongoing content support anytime.
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Yes. I understand cash flow ebbs and flows for founders. Simple installment options are available — just ask.
Contact Me
Complete the form, and I’ll get in touch to confirm your spot and gather what I need to begin your website copy revamp. You’ll receive next steps within one business day.